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CeraVe ‘Denies’ Official Involvement with Michael Cera

Actor has been seen promoting products without endorsement from CeraVe?

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By: Rachel Klemovitch

Assistant Editor

Update: CeraVe revealed that Cera is working with the brand  and it was all a prank that the brand was in on from the start.

L’Oréal-owned skincare brand CeraVe has officially denied any involvement with actor Michael Cera after Cera was seen handing out bottles of CeraVe lotion in Manhattan. 
 
In a recent episode of the “Really Good Podcast” Cera claimed he “had some skin in the game” with CeraVe—and he jokingly said it’s his namesake brand. 
 
CeraVe made an official post on Instagram to “clear up any confusion”—and say that it is “a dermatologist-led brand,” not founded by the actor.   
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CeraVe Skincare (@cerave)


 
 

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CeraVe recently launched 4 therapeutic skincare products. The brand also held its first-ever immersive consumer experience, the CeraVe Cleanser Playland. 

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